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Profits at Elite Partner have been on the rise ever since the company was founded in 2004 and last year's turnover was over 20 million euros ( million).
Other leading websites, like Friend Scout24, are enjoying similar success despite targeting mainstream Internet users.
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Dortmund entrepreneur Jessica Habermann started her own real-life speed dating business after a number of frustrating experiences online.
At her events, men and women chat with each other for a few minutes until a bell signals them to move on to the next person - but not before they tick a box to indicate their interest in their conversation partner.
The more you have on your profile about yourself the more people will get to know you."One site buys another one, and others go under; they're not able to continue with their marketing expenses because they don't earn enough," he said."So really there are only about 20 sites which are relevant and of good quality for singles." Dominating the domestic market Although many areas of e-commerce tend to be dominated by large American companies, Wiechers said seven of Germany's top 10 online dating platforms are "made in Germany." This feat, however, has less to do with the business and technical savvy of the German companies than it does with the failure of foreign companies to truly understand the target market.The Munich-based platform said it registers thousands of new members every day.Facebook not a threat Further testament to the strength of the online dating industry is that its growth hasn't been stunted by regular social networking sites like Facebook, which offer up a load of new contacts for free.
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"Germans like to pay not by credit card, but by bank transfer," Wiechers said.