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We have a collective investment in the idea that love is a chance event, and often it is.

But serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more and more efficient.” And there’s a growing acceptance that this efficiency isn’t any less romantic.

he romantic industrial complex has dictated for decades that in order to be a fully fledged couple a pair must have a “meet-cute.”It’s the moment of contact: the happenstance of two pairs of eyes locking from across a room, or the leashes of two owners’ dogs becoming accidentally entwined.

It is less romantic, society has decided, to meet your partner online — better to make-up a story about the miracle of your meeting rather than explain you carefully picked them out of an online Rolodex of suitors.

The fact that men are more willing to have casual sex surprises no one, and will be reinforced throughout the data.

Fewer men and women would consider a relationship focused on sex.

However, fueled by the proliferation and perseverance of online dating, the taboo of meeting a partner on the internet is steadily decaying.

Today, the number of 18 to 24-year old who use online dating has nearly tripled — increasing from 10 percent in 2013 to 27 percent in 2015.

These numbers correlate with a shifting opinion about the taboo of meeting online.

Pew says that 59 percent of Americans approve of online dating, and 47 percent of Americans think online dating is easier and more efficient than other means of finding love.“Online dating has lost much of its stigma,” Pew researchers Aaron Smith and Monica Anderson write, “and a majority of Americans now say online dating is a good way to meet people.” “Twenty years from now, the idea that someone looking for love won’t look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because the right books are found only by accident.

Rosenfeld and Thomas’ research demonstrates that couples that meet online aren’t any less likely to break up than couples who meet offline, and Tinder’s own sociologist, Jessica Carbino, told that her research indicates that Tinder users are more likely to be looking for a committed relationship than their offline peers: nine percent of men using Tinder indicate that they find it hard to have a “committed relationship” while 30 percent of men dating offline feel the same.

Tinder users, according to Carbino, are also 5 percent more likely to say “I love you” within their first year of dating their match.

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As young people have learned that most people are not having casual sex, they’ve taken strength from those numbers and rejected the “casual sex as empowerment” mantra.

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